There is a figure circulating that every household in Germany owns an average of 10,000 things. Being socialized in the age of overconsumption and being part of an industry that is responsible for considerable damage to our beautiful living space, I feel a responsibility to find new answers for future consumption.

I believe that the approaches of architect Ludwig Mies van der Rohe 'Less is more' (around 1920) and designer Dieter Rams 'Less, but better' (around 1970) are part of the solution. 

With PB 0110, we are interested in the relationship between people and objects. We believe that objects that gain individuality through daily use can become beloved companions over time, and call them beloved objects. Inspired by Tilmann Haberman's 1999 book of the same name 'Beloved Objects'. The awareness of beloved objects requires an examination of what we allow into our personal living space and what we do not. Regardless of price, form or function. For me, the personal connection is crucial. 

In the hope that awareness will allow us to consume less and more consciously and thus be connected with the things that surround us. We call it "less and connected". Imagine if 10,000 things became an average of 8,000 things, it would be a huge lever for sustainability. 

Yours 

Philipp Bree

( Founder )